WilliamSmith
I build AI systems that take the busywork off small businesses, so the people running them get their hours back.
Manchester, New Hampshire. Ten-plus years building marketing and content systems for fine-art galleries, consulting firms, commercial real estate and consumer brands.
Why I build these
In almost every business I’ve worked in, a handful of people, usually including the owner, wear so many hats they get buried in the day-to-day. The strategy, the relationships and the calls only they can make keep sliding to “later.”
AI is good at exactly the work that buries them. So I build systems that take the repetitive work off the plate, and I write up how they work in the guides so you can build your own.
Systems I build
Each one is a set of scripts, methods and AI skills, set up in the tools you already use, with enough training that your team can run it without me.
Business BrainFreeA 20-minute AI interview that captures how your business sounds and works, and turns it into files ChatGPT, Claude or Gemini can use. Build yours →
Video Editing PipelineSet up for youFor businesses that shoot interviews and testimonials. Every word gets transcribed, every speaker labeled, the audio cleaned up and the cameras color-matched, so your edit starts with the story. Talk to me about it →
Podcast Editing PipelineSet up for youFor businesses that record a show. Raw audio goes in. It gets cleaned up, the system finds the hook, builds the episode around it, and drops in the breaks and sound effects. It’s the same system that produces my own show, Basement. Talk to me about it →
Website Content EngineSet up for youGuides, social posts and a daily analytics report, drafted by AI and checked against your voice rules before anything goes out. Works with any website. Talk to me about it →
Reporting AutomationSet up for youYour exports go in, and the weekly report comes out filled in, in your format. First built for a bookkeeper turning QuickBooks exports into client workbooks. Talk to me about it →
Who I've worked with
What people say
“He has an inquisitive interview style that brings you to the root of why you do what you do, what's special about working with you, and how you bring value in your industry.”
Kelsey Machuca, SIOR · Cresa
“In our almost 2 years working together he was able to double both our web traffic and leads on a year over year basis.”
Chris Ochs · VP of Marketing, Holiday Retirement
Local? Coffee’s on me.
Half an hour, no agenda past getting to know what you’re building. If you’re near Manchester, I’ll come to you. Anywhere else, pick a time and we’ll talk on the phone.
Calendar not loading? Email william@daringstrategy.com or call 503-510-9601.