Privacy Policy

Last updated June 25, 2026.

Daring Strategy (“we,” “us”), operated by William Smith in New Hampshire, USA, respects your privacy. This policy explains what we collect and why.

What we collect

  • Information you give us — your email address when you join our list, take the AI readiness check, or buy a product, plus any details you include when you contact us.
  • Payment information — handled by our payment processors (Lemon Squeezy, Stripe). We do not store your card details.
  • Usage data — basic analytics about how the Site is used (pages visited, device and browser), collected through tools such as Google Analytics, plus standard server logs.

How we use it

To deliver the products and free resources you request, send emails you’ve opted into, respond to you, process payments, understand and improve the Site, and meet legal obligations.

Cookies and analytics

We use cookies and similar technologies for basic functionality and analytics. You can control cookies through your browser settings.

Who we share with

We share data only with the service providers who help us operate — our CMS and email (Ghost), payment processors (Lemon Squeezy, Stripe), and analytics (Google) — and only as needed to provide the service, or when required by law. We do not sell your personal information.

Email

Every marketing email includes an unsubscribe link; you can opt out anytime.

Your choices and rights

You can ask us to access, correct, or delete your personal information, or unsubscribe at any time. Email william@daringstrategy.com and we’ll take care of it.

Retention and security

We keep personal information only as long as needed for the purposes above, and we use reasonable measures to protect it. No method of transmission or storage is 100% secure.

Children

The Site is not directed at children under 16, and we do not knowingly collect their information.

Changes

We may update this policy; the “last updated” date will change.

Contact

Privacy questions? Email william@daringstrategy.com.