AI for small business · New Hampshire
Daring Strategy AI for small business
Daring Strategy
William Smith

WilliamSmith

I'm freelance, and I do the marketing and the behind-the-scenes technical work for small companies.

Grab a time with me Or call: 503-510-9601
Writing·Design·Video·Websites·Automation

Manchester, New Hampshire. Ten-plus years of this, for fine-art galleries, consulting firms, commercial real estate and consumer brands.

What I do

  • a sheet of paper and a pencilWriting that sounds like you

    Emails, web copy, newsletters, proposals. Your voice, not a template.

  • a stack of design boards and a colour swatchDesign and layout

    Logos, signage, menus, print, social.

  • a video camera on a tripodVideo

    I shoot and edit, and I coach people to be comfortable on camera.

  • a monitor showing a web page, with a magnifying glassWebsites and search

    Building the site, and the search work that helps people find you.

  • two gears turning over a conveyor beltAutomating the busywork

    The repetitive office work that eats your week, set up to run on its own.

Some video I've made

Bourbon Lore · brand film

First Look: Bourbon Lore Visits Holladay Distillery

Documentary work from inside a luxury collector event. Shot on location, cut for YouTube and social.

Eichinger Sculpture Studio · artist film

Martin Eichinger debuts his epoxy resin work

A working sculptor, on camera, talking about new work in a way collectors respond to.

Cresa · property tour

Canvas at Press Blocks, 1750 SW Yamhill St

Space tours for a commercial real estate firm, so a tenant can walk a building before they ever set foot in it.

Websites I've built

The Art of Martin Eichinger

Bronze sculpture and epoxy resin fine art, Portland, OR.

eichingersculpture.com →

Daring Strategy

My own business. Design, code, writing and illustration all mine, top to bottom.

daringstrategy.com →

Who I've worked with

  • Lincoln Design Co.
    Lincoln Design Co.

    Produced and directed The Chop Up across a 50-episode run for a studio whose client list runs Nike, Hasbro and Mountain Dew.

  • Bourbon Lore
    Bourbon Lore

    First-person documentary films shot inside their live collector events, cut for YouTube and social.

  • NocTel Fiber
    NocTel Fiber

    “Fiber to the Forgotten.” Repositioned a rural broadband provider from spec sheet to community mission, and filmed it.

  • Art at The Geode
    Art at The Geode

    Repositioned a working sculptor for a fine-art gallery audience, and built the gallery site.

  • Cardone Ventures
    Cardone Ventures

    Content strategist and operations lead. Primary videographer and studio manager while it scaled to $11M a year.

  • Audigy
    Audigy

    Marketing strategist to director. 250+ practice websites, a five-show podcast network, a full rebrand.

  • Holiday Retirement
    Holiday Retirement

    Marketing director for a national senior-living operator.

What people say

“He has an inquisitive interview style that brings you to the root of why you do what you do, what's special about working with you, and how you bring value in your industry.”

Kelsey Machuca, SIOR · Cresa

“In our almost 2 years working together he was able to double both our web traffic and leads on a year over year basis.”

Chris Ochs · VP of Marketing, Holiday Retirement

“Somehow, Will is able to remove the awkward and anxious feelings that most people experience when they're being recorded and replace that energy with genuine excitement.”

Meghan Kelly · Co-Founder & CEO, Formada Social

Coffee's on me.

Pick a time that works. Half an hour, no agenda past getting to know what you're building. I'll come to you, or we can do it over the phone if that's easier.

Calendar not loading? Email william@daringstrategy.com or call 503-510-9601.

William Smith · Manchester, NH william@daringstrategy.com · 503-510-9601